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RESUME

Welcome to my resume page! Here, you’ll find a snapshot of my academic journey, professional experiences, and skills that showcase my growth and passion as a marketing student. From internships and creative projects to leadership roles and community involvement, each experience reflects my commitment to excellence and innovation. Explore how I’ve honed my expertise in digital marketing, social media strategy, sports marketing, and content creation.

 

Let’s connect and discuss how I can bring value to your team or project!

EXPERIENCE

UWL - REC SPORTS

December 2022 - Present

Student Coordinator for Marketing & Events

JOB TYPE: Part-time

La Crosse, Wisconsin

turkey trot
peter and I
resource fair
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Be a contributing member to the department by creating, organizing and implementing special events for the UWL students, staff, and greater La Crosse community member. Serve as a public relations representative while conducting yourself accordingly in meetings with campus organizations, speaking to various campus groups, and promoting events at tables and around campus. Manage registration processes, plan logistical details of events, reserve facilities and equipment, and work closely with staff and volunteers in the implementation of events. Assist with the creation, distribution, and maintenance of promotional tools including flyers, posters, and brochures as well as marketing methods such as social media, chalk, and window paint. Supervise participants, volunteers, and staff as deemed necessary for each event.

April 2024 - August 2024

Summer Break Student Coordinator

JOB TYPE: Part-time

La Crosse, Wisconsin

Working with summer staff over summer break, creating a schedule for every month, helping train individuals if needed in different areas, being the point of contact for all student staff over the summer, and coordinating START resource fairs.

August 2022 - December 2022

Marketing and Events Supervisor

JOB TYPE: Part-time

La Crosse, Wisconsin

Assist with the creation, distribution, and maintenance of promotional tools including flyers, posters, and brochures as well as marketing methods such as social media, chalk, and window paint. Assist with the creation, distribution, and maintenance of promotional tools including flyers, posters, and brochures.

LA CROSSE LOGGERS BASEBALL CLUB

May 2024 - August 2024

Director of First Impression (On-field Assistant)

JOB TYPE: Internship

La Crosse, Wisconsin

  • Lead Front Gates during Logger games to welcome all guests to ballpark

  • Work with General Manager to go over night promos, sponsors, themes, etc.

  • Scan all tickets as fans make their way through the gates; Work in Ticketing system

  • Assist in on-field promos / Jack-of-all-trades

reunion
steam
on-field team

FESTIVAL FOODS

May 2024 - August 2024

Community Involvement Intern 

JOB TYPE: Internship

La Crosse, Wisconsin

festival foods

Offered hands-on experience in planning, coordinating, and executing initiatives that enhance our brand’s impact and reputation.

  • Assist in planning and executing community events, sponsorships, and charitable initiatives.

  • Create content for social media and internal communications to promote community involvement activities.

  • Work closely with the Community Involvement team, local store leadership, and external partners to support ongoing programs and partnerships.

  • Maintain records, manage event budgets, and track sponsorship requests.

June 2022 - August 2023

Community Involvement Big Cart Intern 

JOB TYPE: Internship

Green Bay, Wisconsin

big cart

August 2018 - February 2023

Guest Service Associate

JOB TYPE: Part-time

Green Bay, Wisconsin

Coordinate on-site event set-up and execution including activations, social media, collaborating with community partners, coordinating event engagement pieces and building an onsite promotional plan.

Assist in transporting Big Cart to various events:

  • Manage the condition of the company vehicles in accordance with safety protocols and best practices

  • Continuously live Boomerang Basic #20- Be a Brand Ambassador

  • Regular, timely attendance in compliance with the work schedule, and adequate notice to find a replacement for occasional absences

Under the direction of the Guest Services Manager, the GSR position is responsible for the operations of the Guest Service Department, leadership of associates and providing an exceptional shopping experience.

  • Oversees all Guest Service associates (Service Desk, Cashiers, Baggers and Cart Runners).

  • Utilizes leadership tools (ten tile evaluations, Coach’s Reminder Card, Cashier Daily, Cashier Reference Information Binders, Guest Service OPPS Manual, etc.) through leadership opportunities.

EDUCATION

September 2021 - May 2025

University of Wisconsin-La Crosse

Bachelor of Science - BS Marketing

La Crosse Wisconsin

Major: Marketing

Minor: Digital Media & Design Studies

Dean's List: Fall 2021, Fall 2022, Spring 2022, Spring 2023, Spring 2024

GPA: 3.7

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CERTIFICATION

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Google Ads Search Certification
Google Ads Display Certification
Samantha Wendt - Social Media Marketing Cert.
HubSpot Email Marketing Certification - Samantha Wendt

ADDITIONAL WORK

UWL - REC SPORTS COMMITTEES

September 2024 - Present

Student Inclusive Networking Committee (SINC)

Work Committee

La Crosse, Wisconsin

The Student Inclusivity Networking Committee (SINC) is comprised of student staff passionate about making Rec Sports a more welcoming and inclusive environment for everyone. The committee strives to further the department’s commitment to Equity, Diversity and Inclusion through staff training and assisting with departmental annual initiatives. SINC welcomes all Rec staff to join and values self-reflection, critical thinking, open discussion and building community.

January 2024 - Present

Emergency Response Team (ERT) - Co-Chair

Work Committee

La Crosse, Wisconsin

January 2023 - May 2024

Student Advisory Council (SAC)

Work Committee

The Emergency Response Team (ERT) seeks to ensure the readiness of the department for any potential emergency. They review departmental incident response plans and facilitate medical emergency and incident simulation activities for student staff members.

As a SAC representative for my service area, I work to improve the work environment for my service area and all of my coworkers. I discuss ideas of ways we can improve the REC and ensure that every voice is heard by my staff.

La Crosse, Wisconsin

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